BARNES
& RICHARDSON, an agency specialising in viral marketing
(buzz marketing),
is working at the heart of the realities of the Internet
market and implementing high added-value interactive
marketing solutions for many enterprises and communication
groups represented in Europe.
BARNES & RICHARDSON is
a new communication company concept practising CCRM:
Creative Customer Relationship Management, in other
words "the implementation of a series of actions
the development and optimisation of the relationship
a brand or a company should have with her clients or
prospects”. The two fundamental approaches to
this CCRM concept are creativity and the perfect mastery
of new technologies.
The market demands new skills and BARNES & RICHARDSON
masters them: strategic consulting, expertise, web integration,
automated front office (contents management, development
of customer relation), creativity in terms of design
and marketing strategy.
BARNES & RICHARDSON has build its reputation for
excellence over many projects, but considers that the
Internet is anything but a generic service, that can
be reproduced at will: each project is unique and valorised
as such. If a solution is reusable, the supporting service
surrounding it does not bear being reproduced.
BARNES & RICHARDSON has three poles of know-how
– taken individually and in synergy – indispensable
to the success of an online project: strategic consulting,
high added-value technologies and design.
|
 |
VIRAL MARKETING
Viral marketing - buzz marketing - is now in full swing. A formidably creative laboratory, year dot of advertising, it's hard to find your way through the maze of viral marketing…
Behind a forbidding name is hidden an extremely simple concept: instead of enticing a consumer by forcing him to swallow a message, we are going to push him to become active and publicise the product himself by giving him the irresistible desire to share his discovery… This is simple but great! The customer is prescribing… he becomes therefore the ambassador of the brand!
For many years, the clients of BARNES & RICHARDSON
have benefited from the company know-how and long experience,
to get the best out of their own resources. BARNES &
RICHARDSON is convinced that the strong points of a
successful online communication come primarily from
the client, rather than the provider; it is primordial
to reflect upon the service of the former rather than
that of the latter.
BARNES & RICHARDSON’s objective is to first
identify and then use, from within the client’s
image and communication, what could be a determining
factor to produce an intelligent presence and strengthen
online positioning. An approach of the brand –
we call it an “intimate” approach –
is the first step to each of our projects.
Their quality takes full consideration and integrates
market requirements and the fundamental reasons which
make for a more ergonomic and user-friendly communication.
|
Barnes & Richardson is a limited company.
Equity capital: €218 000.
Turnover of the first exercise: €437 500.
Turnover of the second exercise: € 593.850. (+35.7%)
For the third exercise, the turnover of the first term
is showing a growth rate of + 80%.
The shareholders are all natural persons, including the
companies’ own executives and the E-merge Belgian
Investment Fund.
29/06/2006 : Emailvision announces the acquisition of Barnes & Richardson in Belgium and consolidates its European leadership in "on-demand" e-mail marketing software
|
