Viral marketing, buzz marketing, is now in full swing. A formidably creative laboratory, year dot of advertising, it’s hard to find your way through the maze of viral marketing…

Behind a forbidding name is hidden an extremely simple concept: instead of enticing a consumer by forcing him to swallow a message, we are going to push him to become active and publicise the product himself by giving him the irresistible desire to share his discovery…

This is simple but great! The customer is prescribing… he becomes therefore the ambassador of the brand!

Barnes & Richardson is one of the pioneers of viral marketing in Europe and a large number of actions have already been extremely successful.  The original use of the media at our disposal on the deep[blue]eyes platform such as eMail, voiceDeposit and smsBlast, together with the productivity of our creative team, has given birth to some world first not to be missed…