HTML page structure :
Use only standard HTML code. Avoid stylesheets, javascript, or other scripts in the code of the HTML document.
Background colors should be confined to cells or a table. No background colors can be defined in head or body tags.
“White” or “FFFFFF” global text and link colors defined in the <body> tag are absolutely not recommended. It is highly preferred that font colors are defined in font tags, and not in the <body> tag.
Aspect ratio should be no wider than 600 pixels. 500 pixels is preferred.
Text should be in HTML as much as possible, and not rendered into a graphic.
Remember to close all open tags (</body> </table> </html> </form>)
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Images :
Images must be defined to tables. Background images are more compatible if defined to a table.
While the image is loaded, or if it can’t be displayed (user is off-line or the e-mail software cannot process the image), the ALT value of the image is always displayed.
So, if you image contains text of important information, do not forget to fill this value in the IMG tag.
Maintain images so that the e-mail page weight is under 30K.
Avoid map coordinates to define any images. Use <a href> tags only for clickthroughs.
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This heading aims to offer to the recipients not being able to interpret the HTML correctly, the possibility of visualizing their email using their browser.
If the email software used does not interpret the HTML, we can deduce from it that there are strong probabilities that the HTML code: <a href="[?online_preview?]"> click here</a>
does not function either. |
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This is why we advise you to use the following code: If you cannot read this email, click here : <br><a href="[?online_preview?]">
[?online_preview?]</a>
The heading thus obtained makes it possible to the recipients to copy the URL in their browser, even if the link HTML does not function.
In exemple:
If you cannot read this email, click here.
becomes
If you cannot read this email, click here:
http://www.deepblueeyes.com/services/faq.asp |
By default, Outlook 2003 does not display remote images. This is just a small security “goodies” added in this new version to prevent web beacons to run by default.
See this article: http://support.microsoft.com/default.aspx?scid=kb;en-us;831608
On the other hand, Outlook automatically displays a command to download the pictures in the subject line.
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It is totally true that if you include the images as attachments, they are properly displayed in Outlook 2003. The fact is that they are then NOT displayed in other email tools. For Instance Most of the web mails (hotmail etc.)
Our advice is not to change the actual way of working, but to be even more careful that the message is comprehensible without pictures (Always use ALT parameter, do not place too much text in pictures, etc).
If the message is comprehensible, and if the recipient is interested in it, he will download the pictures by right-clicking them or deactivating this “security” goodie.
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One of the most important issues with mass mailing is the response handling. If you make a mailing with a special promotion about your products or services, there is a great chance that most of the people interested in your offer will simply reply to ask for more information.
It is therefore extremely important to take care of those replies, and to do so, deep[blue]eyes helps you with creating, for each sent email, a unique mailbox to collect the replies. If there are any, the system will first analyse them to check if there are errors or “out of office”, and only forward the real mails to your reply address.
This technique helps you in being far more efficient and gaining precious time. |
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May the format of those temporary reply address cause problems with the recipients’ anti-spam system?
No, the entire deep[blue]eyes system is optimised to be fully compliant with most of the anti-spam system available. More than one thousand tests are realised on every single mailing leaving our servers and of course the format of the reply address is also optimised to prevent any kind of detection.
Which email address can my recipients white-list to make sure they will receive my newsletters?
If some of your recipients configured their mailbox to only receive emails from known or validated senders, as the reply address changes every time, it is therefore the entire domain « @bxl1.smtp1.net » that they must white-list. By doing this, they make sure they will always receive your newsletters. |
