It is indeed a very warm beginning to the New Year at Barnes & Richardson, with two major viral campaigns about contest games…
Rixensart, 18 January 2007
In short
Barnes & Richardson has just signed a deal with Fujitsu Siemens for the use of Deep[blue]eyes on a European scale. Brussels Airlines (merger of SN Brussels Airlines and Virgin Express) has entrusted us with the routing of their future e-mail campaigns.
Barnes & Richardson was also a sponsor of the radical number 49 during the 4,000 km of the Nevers Magny-Cours.
At Leerdammer, it’s not just the taste that’s great! (Coyote & Bel Belgium)
“Participate in the big Leerdammer contest and you could win the Smeg refrigerator of your dreams!”
This site offers the possibility of winning up to 10 Smeg fridges a week until 4 March. Participation is simple: just visit www.changezdefrigo.be, find out where the pack of Leerdammer is hiding, answer the contest question and wait for the weekend to see your name appear in the list of winners.
Want to increase your chances of winning? Invite your friends to participate or go to a shop to buy Leerdammer and use the codes on the pack to get three additional chances of winning one of these great fridges.
One week after its launch, no less than 80,000 participants registered on the site… what a success!
Visit http://www.leerdammer.be
Cinetop.fr, the official site of film fans (Screenvision & Creativeshop)
“Film contest games site. Launched in all French UGCs on 3 January 2007.”
Based on an advert that runs in French cinemas, visitors are invited to go to the site to register and participate in the contests. After having answered a few questions, the jackpot shows the gains made. Screenvision’s goal is to create the first database of cinema fans in France. They also decided to integrate our eCRM for managing these data.
Visit http://www.cinetop.fr
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Europromotion, the power of field and active marketing
“A new image for this Antwerp-based company, a Flash Christmas card and a new site to start off the New Year right.”
In the beginning, our mission was to create a greeting card for this agency. Thanks to the quality work of our creative people, the company is reviewing its entire visual communication.
Visit http://www.europromotion.be
IP Plurimedia
After having announced their move in November, the IP Indian is back to present his wishes in a personalised Christmas card. With a mix of video, Flash and a good dose of humour, you have a job worthy of Pixar studios. It is the formula that has made this campaign successful.
Visit http://ipxmas.smtp1.net
Wow Effect
Launched a few days ago, our collaborators search the Net looking for all kinds of treasures. Hurry and discover ‘The unofficial voice of Barnes & Richardson’, just between us…
Visit http://www.woweffect.be
The eCRM module of Deep[blue]eyes
A novelty has been introduced in the presentation of the Deep[blue]eyes eCRM module: the graphical interface has been entirely redone, which makes the tool much more user-friendly, without forgetting a series of new functionalities… It is truly an exceptional tool to centralise and share any information related to your clients and potential clients.
Visit www.buzzbang.net and discover all our projects.
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