Barnes & Richardson, Belgian leader of high added value e-mail routing through its deep[blue]eyes™ platform, is implementing a new option on its e-mailing solution: the "Spam/Filter Pack™".
| From an ethical standpoint, Barnes & Richardson have constantly fought Spams. In the early versions of deep[blue]eyes™, various procedures had been implemented to help users follow the rules aiming to protect targeted people. |
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To this day, most mailings sent via deep[blue]eyes™ are aiming to support loyalty programmes and use databases set up to this end. The remainder is carried out using acquisition programmes and therefore database hiring from recognized providers. In any case the databases used are always "opt-in".
Barnes & Richardson is constantly working on the problem of spams. Specific procedures have been implemented to stop unwanted e-mails from leaving our servers; this is the reason why we have been white-listed by several major ISPs.
However, because almost 2 e-mails out of 3 circulating the world are in fact Spams, many users have implemented their own local anti-spam systems. Unfortunately, some of these anti-spam systems are virtually anti-mail and block most e-mails, even the ones that have been requested.
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Therefore, to minimise the impact of this problem, Barnes & Richardson has designed a "Spam/filter Pack" including various modules, which allow our clients to better manage these anti-spam filters from within their opt-in programme.
The 2 main methods used are:
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Spamcheck™
confronts the composition of the e-mail to over one thousand tests of the spamAssassin ™ system and sends a detailed report including points to improve to avoid the e-mail being considered as a spam.
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FilterPass™
returns a “reminder” e-mail of a specific format to get through anti- spam filters to all recipients who haven’t read the first mail.
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